Ardbeg Day 2019 "Drum Roll Please..."
Mance&Co were instructed by Moët Hennessy UK to amplify their 2019 one day ticketed event “Drum Roll Please…” for Ardbeg Day.
The one day London festival - part of the international Ardbeg Day, celebrated the launch of the new Limited Edition Ardbeg Drum.
Mance&Co. advised on the alignment of “Drum Roll Please…’ to create a more media friendly event that brought attention to the brand whilst positioning it away from “sales” partnerships.
Mance&Co’s strategy implementation led to the event selling out within a week.