Island Records Beer Range
In 2016 Island Record - one of the most recognisable brands in music, with artists as diverse as Bob Marley, Nick Drake, Amy Winehouse, PJ Harvey and U2 engaged Mance&Co. to launch the second beer - the Jamacian Porter, in its growing Beer Range
Mance&Co. worked closely with the Island Records marketing team to create not only a product release strategy with campaign assets including photography but also make introductions for the brand that brought not only sales but also brand awareness in key destination sites across London.