Mance&Co.
26a Ganton Street
London
W1F 7QZ

+44 (0) 207 439 9127

hello@manceandco.com

Kite

In November 2017, Mance&Co. worked with the revolutionary eyewear brand KITE, to launch to world’s first Eyebar - a groundbreaking new retail space that unites design, technology and culture to reinvent the eyewear shopping experience.

The KITE Eyebar is unlike anything currently on offer across the industry. In retail, KITE turns choosing glasses from a chore into an exciting and radically different experience in destination shopping.

At its heart, the KITE Eyebar is a space where visitors can relax, unwind, and explore the diverse eyewear range in their own personal booth without distractions, while enjoying a bespoke drink crafted by beverage pioneers Bompas & Parr.

Achievements

  • Pre-launch, Mance&Co. secured 67 press to visit the eye-bar for their personalised shopping experience including the Commissioning Editor at VOGUE, Deputy Editor at Mr Porter and Features Editor of GQ Magazine.
  • During a 6-month launch phase, Mance&Co. achieved 53 pieces of coverage with an estimated 814k coverage views along with model of the moment Bella Hadid being pictured wearing a pair by Getty Images.

Press

Time Out - 'The Essentials'
GQ - '10 coolest things in London'
Grazia - 'Culture Drop"
Telegraph - 'Stella Loves'
Stylist - 'The Style List'

Beautiful Allotment

Mance&Co. launched Beautiful Allotment, a summer pop-up for feasting, drinking and socialising in the Geffrye Museum gardens, masterminded by the team behind Bourne & Hollingsworth Buildings.

Bourne & Hollingsworth Buildings has earned a strong presence and reputation for establishing innovative and successful experiential event brands, such as Beautiful Allotment, Winter House, Cocktails in the City and The Prohibition Party, all of which are widely considered landmark events.

Beautiful Allotment was a temporary living, organic and beautiful outdoor space for feasting, drinking and socialising, running for seven weeks in East London in the Summer of 2018.

Achievements

  • Mance&Co. achieved over 100 pieces of coverage over a short seven-week period.
  • Highlights include two full-page spreads in Time Out and a quarter-page feature in Evening Standard as part of the announcement coverage, as well as consistent on-going coverage throughout the pop-ups duration.
  • Mance&Co. additionally generated viral video content on Time Out, The Culture Trip, Secret London and Design My Night.

Press

The Telegraph - ‘London’s Best New Openings’
Town & Country - ‘Alfresco Venues For Sun-Soaked Celebrations’
Conde Nast Traveller - ’10 Cool Things To Do In London This Week’
Time Out – ‘The Essentials: Book This’
Evening Standard - ‘The best things to do in London this August’
The Nudge - 'Beautiful Allotment Opens'

Patty & Bun

Patty & Bun has built up a reputation in London as ‘burger royalty’, currently having 10 burger shops and a whole host of events under their belt.

Since its humble beginnings as a street-food pop-up, Mance&Co.has worked alongside Patty & Bun to grow their burger brand to ten sites - including a new regional burger joint in Brighton. Mance&Co. has worked on a series of creative mechanics to help increase footfall and brand visibility, alongside each of the burger shops openings.

Achievements

  • In 2018 alone, Mance&Co. generated over 300 pieces of coverage.
  • A recent key coverage higlight includes a three page spread in ES Magazine titled 'High Fryers: The Secret To Patty & Bun’s Success’.

Press

Vogue - 'Vogue’s Favourite Burgers in London
ShortList - 'Five Star Burgers’
The Evening Standard - ‘The Best Burgers'

Island Records Beer Range

In 2016 Island Record - one of the most recognisable brands in music, with artists as diverse as Bob Marley, Nick Drake, Amy Winehouse, PJ Harvey and U2 engaged Mance&Co. to launch the second beer - the Jamacian Porter, in its growing Beer Range

Mance&Co. worked closely with the Island Records marketing team to create not only a product release strategy with campaign assets including photography but also make introductions for the brand that brought not only sales but also brand awareness in key destination sites across London.

Achievements

  • Event activation with partner venues
  • Digital engagement

  • Brand Photography

  • Brand awareness

Press

GQ
Drinks Business
Imbibe
The Guardian

Swingers: The Crazy Golf Club

Combining two 9-hole crazy golf courses with three exceptional street food vendors, five cocktail drenched bars, an incredible clubhouse, Swingers is the most exciting competitive social experience in London.

Originally launched as a pop up in 2014 Swingers saw great success in the concept and followed this with their first permanent site in the City of London opening in May 2016. Mance&Co. have worked with Swingers from concept to the launch of their first two UK sites and then the announcement of their first international site in the USA.

Achievements

  • Since launching the initial pop-up concept in September 2014, Mance&Co. have achieved over 500 pieces of key coverage for Swingers from concept to two Central London sites and now their major international investment announcement.
  • Mance&Co. have seen Swingers: The Crazy Golf Club grow from strength to strength including a nomination for a GQ Food & Drink Award, Owners Matt Grech-Smith & Jeremy Simmons nominated as LDC Top 50 ambitious business leaders in association with The Telegraph and a significant investment by Cain International that will allow the business to expand into the US.

Press

Double page business piece in Sunday Times.
Full page spread in GQ on the Swingers City venue.
Viral video content on Time Out, Secret London and Londonist created for the Swingers West End launch.
Consistent and on-going coverage in titles such as Time Out, London Evening Standard, METRO Online, The Nudge, London on the Inside, Hot Dinners.
Front Cover of The Caterer.
Swingers City coverage generated over 7,716,60 facebook shares.

Crystal Maze Live Experience

Mance&Co. launched the Crowdfunding campaign for The Crystal Maze smashing the £500,000 target that went on to create one of the most talked about live experiences of 2016. Mance&Co. went on to launch both the London venue and then the Manchester site in 2017

The Crystal Maze, the immersive re-creation of the hit 90s television show, opened to the public in March 2016 making lifelong dreams into reality as contestants re-live the magic of the cult programme for themselves.

Guided by their very own Maze Master, guests can take on the challenge of the Maze tackling Aztec, Medieval, Industrial and Futuristic zones before they enter the famous Crystal Dome for the finale of their experience - just as contestants did on the show itself.

In the 1990's The Crystal Maze was one of Britain's favourite television shows with a regular audience of 4 - 6 million views. This time around, it’s a live, fully interactive experience in the heart of London and it is open to all.

Achievements

  • Mance&Co. achieved over 100 pieces of launch coverage for the crowdfunding campaign leading to over £970,000 in public support.
  • Over 821,000 social shares from 255 pieces of press coverage generated
  • Mance&Co. launched the second Manchester site.

Press

Time Out
The Telegraph Business
The Guardian
The London Evening Standard
Manchester Evening News
London On The Inside.

Choose Water

Mance&Co. helped Choose Water to launch its crowdfunding campaign in April 2018 to help give consumers a choice to make a difference. The campaign became a world-wide news sensation and created a rallying call for environmentally conscious shopper.

Mance&Co. were presented with the concept of the bottle in 2018. Working closely with founder and inventor James Longcroft of Choose Water, Mance&Co. introduced Choose Water to Indigogo crowdfunding platform and orchestrated the launch PR campaign which generated over 100 pieces of National and Global coverage including print, online and broadcast.

As a result of the campaign, Choose Water has been named a Sky Ocean Hero and received enough investment funding for a automated production line and will bring the finished product to the shelves in Spring 2019. Choose Water have been approached by global, national and regional outlets to stock the bottle.

Achievements

  • Exceeded crowdfunding target.
  • BBC One Show Science Segment,
  • Sky News, CNN and CGTN.
  • Awarded Sky Ocean Hero status.
  • Over 100 pieces of national and international coverage.

Press

The Times - News Feature
The Mail - News Feature
The Scotsman - Full page feature
Sky News - Interview with James Longcroft
BBC & BBC One Show - Interview with James Longcroft

Sherlock: The Game Is Now

Sherlock: The Game Is Now is a unique partnership between KIN Partners, ‘Sherlock’ producers Hartswood Films and Time Run, the leading innovators in escape room games.

Mance&Co. launched Sherlock: The Game Is Now, the world’s first immersive escape room game based on the internationally famous television series, Sherlock. Mance&Co. worked with Time Run from the very beginning when the game was still just an idea, advising on PR strategy to launch the venue and drive bookings to the game.

Achievements

Print coverage across The Sunday Times, The Observer, Time Out, London Evening Standard, Easy Jet Traveller, Metro

Over 130 pieces of coverage across Broadcast, National, London, Lifestyle and Travel publications including a three page feature in Times Culture and a double page spread in Time Out.

Press

  • Sherlock pre launch broadcast feature on BBC London.

  • Announcement coverage in Buzzfeed, London Evening Standard, Entertainment Weekly, Time Out’s City Life etc.

  • Launch coverage in The Sunday Times, The Times Online, BBC America, i News, Time Out, London Evening Standard etc.

Glenmorangie Whisky

Glenmorangie and Moët Hennessy UK appointed Mance&Co. to coordinate lifestyle press for the launch of the Spice & Rye bar in celebration of 2018's 9th Private Edition whisky "Spios".

As a nod to the golden age of American whisky, Glenmorangie hosted a special 1920s styled cocktail bar in honour of the launch of Spios - their first ever single malt aged entirely in American ex-rye whisky casks.

Guests entered the bar via an apothecary-style spice shop, where they were greeted by a mysterious spice seller... Upon a secret code word guests continued their journey through a hidden entrance that transported them inside a lively 1920s-style space, where guests were hosted by insightful bartenders telling entertaining tales, wisecracking hosts and a swinging jazz band elevating the atmosphere.

Achievements

  • Mance&Co. achieved over 70 pieces of coverage and over 4,000 social media shares over an exciting short four-week campaign for the week long pop up.
  • Mance&Co. coordinated a social influencer campaign introducing key lifestyle content creators to the brand and encouraging social posts.
  • Mance&Co. facilitated partnership with influential media outlet The Nudge

Press

Inclusion in Time Out Magazine ‘The Essentials'
ES Magazine’s Capital Gains
Featured in online round ups including: Esquire Online, Metro The Slice, CN Traveller, Sheerluxe, The Handbook etc.
Time Out video.

Incipio Group

Since 2015, Incipio Group has been specialising in creating large, new and exciting social venues concentrated around food and drink.

Mance&Co. have worked with Incipio Group from inception, and have launched all six of their unqiue venues. Since their first project, Mance&Co. has worked with Incipio Group to establish and drive footfall to each of their out-of-the ordinary dining experiences.

This includes the likes of Pergola on the Roof, Pergola Paddington, The Prince, Feast Canteen, Feast Bar & Kitchen and W12 Studios and Pergola Olympia.

Achievements

  • Incipio Group launched a 600-capacity rooftop venue in White City called ‘Pergola on the Roof’ in 2016.
  • More than 230,000 visitors during its three-season stint (Summer 2016, Winter and Summer 2017).
  • Over 1 million visitors across all sites.

Press

Vogue Online - ‘Best Rooftop Bars in London’
GQ Magazine - ‘The Three Best Rooftop Clubs to Party on This Summer’
FT Weekend Magazine - ‘Five of the Best For Rooftop Dining’
ES Magazine - ‘Our Five Favourite Alfresco Dining Spots'

London Shell Co.

Mance&Co. implemented a PR Strategy for the London Shell Co. that drove awareness and footfall and created one of 2017's top destination restaurant venues and secured its reputation as one of the best dining experiences in London.

London Shell Co. launched a floating restaurant on the Regent’s Canal in December 2016. Offering an incredible menu of seasonal-inspired seafood dishes, London Shell Co. whisks diners away on two-and-a-half-hour scenic dining cruises.

Within the first year of opening, Mance&Co. secured glowing reviews from restaurant critics, including a 5* review in The Telegraph, 4* reviews in The Evening Standard and METRO and a positive review in The Observer. Throughout the first two years of opening, Mance&Co. has generated over 300 pieces of coverage.

Achievements

  • Nominated for Tatler 'One-Off Restaurants' Award
  • Nominated for an Observer Food Monthly Award
  • Included in Fay Maschler's top 50 favourite restaurants in London
  • Tripadvisor 20th Best Restaurant in London out of 19,000 restaurants

Press

The Daily Telegraph - 'The Best Special Occasion Restaurants'
Harper's Bazaar - 'The Best Boat Restaurants in London'
Time Out - 'London's Best Riverside Restaurants'
Stylist - 'Unusual Dining Experiences in London
Hot Dinners - 'London's Best Waterside Restaurants'

Ao Yun by Moët Hennessy

In 2016 Mance&Co. launched Ao Yun - the first Chinese wine from Moët Hennessy to the public. Produced on the edge of the Himalayas from the high-altitude vines of the Mekong Valley, Ao Yun was recognised as the new standard for Chinese wine making.

Years of research have brought this project to life: a vision of new winery creation, in which Moët Hennessy has pushed boundaries and revealed a region with fantastic potential.

Unique in Moët Hennessy’s history, Ao Yun is the realisation of every winemaker’s dream - the discovery of a new region with fantastic potential, rich culture and breathtaking landscapes.The first vines in the region were planted 10 years ago, at altitudes between 2,200 to 2,600 meters and are some of the highest in the world.

Achievements

  • Mance&Co. coordinated the media release of Ao Yun for the Moet Hennessy UK group targeting both Trade and Lifestyle press.
  • Mance&Co. set up interviews for Maxence Dulou, Senior Winemaker and on-site Oenologist, with GQ, Esquire, Decanter, Imbibe Magazine amongst other high profile titles

Press

GQ magazine - lead "Taste" page Recomendation
Esquire Magazine - lead "Down the hatch" recomendation.
Sphere Magazine
Imbibe Magazine Interview with Maxence Dulou
Decanter Magazine Interview with Maxence Dulou

Wright Bros

Mance&Co. was originally retained by Wright Brothers to launch the Battersea Restaurant as well as introduce the overall brand to a more lifestyle audience. Mance&Co. continue to work across all sites advising on meaningful, sales driven activations.

Wright Brothers was established in 2002 by brothers-in-law Ben Wright and Robin Hancock whose mission was to bringing oysters back to popularity in the UK and back onto London restaurant menus. Since then, the name Wright Brothers has become synonymous with the finest, freshest seafood. The group’s restaurant portfolio includes: Soho, Borough Market, Battersea Power Station, Spitalfields and South Kensington.

Achievements

  • Since working with Wright Brothers, Mance&Co. have launched a new site in the new Battersea Power Station development in Feb 2018.
  • Re-launched the Soho site in August 2018.
  • Achieved over 200 pieces of lifestyle and influencer coverage across new restaurant openings, seasonal activations, product offerings etc. Mance&Co.
  • Mance&Co. suggested creating the Wright Brothers "shucking cart" as part of a wider awareness drive, which activated in October 2018.

Press

Print coverage in Country & Town House announcing the launch of The London Seafood Festival
FT Weekend’s round up of "Dining with Kids Menus”
Consistent coverage across titles including Standard Online, Hot Dinners, Secret LDN, The Nudge, London on the Inside and The Handbook.
Soho coverage from Mr Fine Dining, Scott Can Eat, Eating London, London Food etc.

Moet Hennessy Christmas Campaign

Mance&Co. were engaged by Moët Hennessy UK to run a pure product placement campaign across regional and national media for Christmas 2015.

Moët Hennessy UK portfolio runs across Moet&Chandon, Dom Perignon, Glenmornagie, Estates& Wines portfolio includinhg Cloudy Bay, Glenmornagie, Veuve Cliquot, Ardbeg, Krug, and Ruinart.

Achievements

  • Over 74 peices of National and Regional pieces of coverage
  • Coverage shared over 18,500 times including over 5600 Facebook shares

Press

Metro
Stylist Magazine
Telegraph
The Sunday Times
Boat International
Hello Fashion Monthly
Observer Magazine
The independent