The Crown Estate, Rushden Lakes
A summer festival meets immersive retail experience in a unique, fun filled two day event conceived and created by Mance&Co for The Crown Estate.
Designed to drive awareness of Rushden Lakes as a destination and increase footfall to partner retail outlets.
To celebrate Rushden Lakes' second successful year of trading Mance&Co. created, planned and delivered a unique event and campaign - The Rushden Lakes Festival - to engage visitors to come and explore what the alternative retail experience had to offer. Activities included; festival styling, glitter tattoos and festival make-up all from onsite brands. Masterclasses and demonstrations, live music, mini golf, paddle boarding, rock climbing, food tastings, dog shows and much more...
During the campaign Mance&Co project managed, planned all elements of the event and delivered a successful festival, oversaw health & safety, financial budgets, subcontractors and timelines, liased with over 35 Rushden Lakes brands to partake in the festival, created customer database increase opportunities, created social media opportunities and managed the press and social campaigns